Writing

Getting clients without a marketplace

Practical pieces on finding direct clients, priced arithmetic instead of motivation, and what our own data says about who needs what. No gated PDFs.

Fiverr takes 20%. Upwork 0–15%. The arithmetic, and the larger cost nobody puts on an invoice.

One trade, one city, one visible problem — and the reply-rate arithmetic that decides whether it works.

Three structures that get answered, what to cut, and why a measured score beats an opinion.

What PECR, GDPR, CAN-SPAM and CASL actually require — and why a generic address is not a person.

Bars at 69.8%, estate agents at 15.0% — and what that means for who you pitch.

Start with the data

42.6% of local businesses worldwide have no website. The free study breaks it down by country and by trade, with the method shown.