Writing

Getting clients without a marketplace

Practical pieces on finding direct clients, priced arithmetic instead of motivation, and what our own data says about who needs what. No gated PDFs.

Lead with a measurement instead of a pitch. The score does the selling for you.

Price against what the site is worth to them, not what it costs you. One question decides the number.

Stop looking for people who want a website. Start with the ones who visibly do not have one.

Fiverr takes 20%. Upwork 0–15%. The arithmetic, and the larger cost nobody puts on an invoice.

One trade, one city, one visible problem — and the reply-rate arithmetic that decides whether it works.

Three structures that get answered, what to cut, and why a measured score beats an opinion.

What PECR, GDPR, CAN-SPAM and CASL actually require — and why a generic address is not a person.

Bars at 69.8%, estate agents at 15.0% — and what that means for who you pitch.

Start with the data

42.6% of local businesses worldwide have no website. The free study breaks it down by country and by trade, with the method shown.