Data · 22 August 2026
Which trades are easiest to sell a website to?
Bars — 69.8% of them have no website at all. Then restaurants at 67.6% and shoppings at 66.3%. At the other end, only 15.0% of real estate agents lack one.
The rule underneath: walk-in trades have no website; considered-purchase trades all do. Which end you work decides whether your month is about volume or about budget.
The ten easiest
Share of businesses worldwide with no website at all. Counted over 74,223,561 business locations.
| Trade | Worldwide | No website | Share |
|---|---|---|---|
| Bar | 664,517 | 463,750 | 69.8% |
| Restaurant | 1,851,467 | 1,252,380 | 67.6% |
| Shopping | 933,467 | 618,674 | 66.3% |
| Grocery Store | 555,668 | 363,102 | 65.3% |
| Barber | 382,113 | 246,071 | 64.4% |
| Cafe | 721,384 | 447,228 | 62.0% |
| Beauty Salon | 1,304,234 | 802,125 | 61.5% |
| Coffee Shop | 628,444 | 359,489 | 57.2% |
| Event Planning | 775,623 | 420,332 | 54.2% |
| Bakery | 524,023 | 280,630 | 53.6% |
A bar is found by being on the right street. A cafe is found by smelling of coffee. Nobody ever sat down and decided these businesses did not need a website — they simply never hit the moment where the absence cost them a customer they knew about.
The eight hardest
| Trade | Worldwide | No website | Share |
|---|---|---|---|
| Car Dealer | 434,470 | 136,774 | 31.5% |
| Construction Services | 353,849 | 98,556 | 27.9% |
| Doctor | 330,847 | 88,626 | 26.8% |
| Bank Credit Union | 361,628 | 78,015 | 21.6% |
| Building Supply Store | 317,662 | 64,078 | 20.2% |
| Contractor | 333,309 | 61,887 | 18.6% |
| Financial Service | 324,084 | 52,949 | 16.3% |
| Real Estate Agent | 622,554 | 93,171 | 15.0% |
These are the trades where a customer compares three firms before spending real money. The website became table stakes years ago. That makes the first-website pitch nearly dead here — and makes the rebuild pitch strong, because the sites exist, they are old, and there is budget behind them.
Geography multiplies everything
The trade sets the baseline; the country moves it hard. 42.6% of businesses have no website globally, but that ranges from about 14% in Germany to over 80% in Thailand. A salon in a low-adoption market is close to a certainty; the same salon in Germany is an outlier worth finding. Full country table in the data study.
Questions
Which businesses are most likely to need a website?
Bars lead at 69.8% without one, followed by restaurants and shoppings. The pattern is consistent: trades whose customers walk in are the least likely to have a site, because being on the right street has always been enough.
Which businesses are hardest to sell a website to?
Real Estate Agents at 15.0% without one, and the other considered-purchase trades — contractors, financial services, doctors. When a customer compares three firms before spending money, a website stopped being optional a decade ago, so almost all of them already have one. The upside is that the rebuild and SEO budgets there are much larger.
Should I target the high-percentage trades or the low ones?
High percentage means volume and smaller budgets; low percentage means scarcity and bigger ones. If you are starting out and need reps, work the top of the table. If you have a portfolio and want fewer, larger projects, work the bottom — and sell rebuilds rather than first websites.
The list this article is about
22,407,542 businesses with a phone number and no real website, filterable by country, city and trade. Ten free, no card.
Start free See the data