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Prospects who cannot rank, and prospects who rank badly

Local SEO prospecting is two lists. 31,627,706 businesses have no website at all, so they have nothing to optimise and no way to appear except their map listing. Another 1,149,821 have only a Facebook or Instagram page — ranking for their own name and nothing else, on an asset they do not own.

The third group is the profitable one: businesses whose site exists and performs badly. Score them with Google PageSpeed inside the tool, filter to everything under 40, and lead with a number rather than an opinion.

31,627,706cannot rank — no site at all
1,149,821rank only for their own name
539,930cities to build a territory in
White-labelreports carry your name, not ours

The audit is the pitch

Everyone in local SEO sends the same email. The one that gets answered arrives with evidence attached.

Score their site

Run Google PageSpeed against any list of prospects — up to 5,000 audits a month. You get performance, accessibility, SEO and best-practice scores per business, stored against the record.

Filter to the broken ones

Sort by score and take everything under 40. These are businesses spending money on a site that is actively costing them customers — the easiest retainer conversation in local search.

Send it under your own name

White-label the report with your business name, phone and pitch. The prospect sees your analysis of their site, not a tool's output.

Sizing a territory before you commit to it

Percentage alone is misleading. A dense market with a low share often holds more absolute prospects than a thin market with a high one.

MarketBusinessesNo websiteShareHas phone
United States14,894,8842,857,39119.2%91.2%
United Kingdom3,207,987690,67021.5%87.6%
Germany3,014,035422,54014.0%90.9%
Brazil5,528,0053,267,04459.1%84.2%
United Arab Emirates & others all 45 markets in the free study →
Germany is the instructive one. Only 14.0% of German businesses lack a website — the lowest share of any large market — yet that still leaves 422,540 of them. A saturated market is rarely as saturated as it feels.

Questions

How do I find local SEO clients?

Two lists work. The first is businesses with no website — they cannot rank at all, and the conversation starts from zero. The second is businesses whose site exists but performs badly: filter to a Google PageSpeed score under 40 and you have a measurable, arguable problem to lead with. The second list converts better and pays more.

Is a business with only a Facebook page an SEO prospect?

Very much so — there are 1,149,821 of them. They rank for their own name and nothing else, they own none of the asset, and they usually have a half-finished Google Business Profile. That is a retainer, not a one-off.

What makes a good local SEO territory?

Enough businesses to sustain a pipeline, and enough of them underserved. The United States has 14,894,884 business locations with 19.2% lacking a website; the United Kingdom 3,207,987 at 21.5%. A dense market with a low share still gives you more absolute prospects than a thin market with a high one — check both numbers, not just the percentage.

Can I white-label the reports?

Yes, on the paid plan. Put your own business name, email, phone and pitch on the audit report and the shareable page, then send it to the prospect as your own work. Nothing on it mentions Frontage Leads.

Audit five prospects before you pay anything

The free plan includes five website audits and ten exports. Enough to run the play end to end and see whether the reports get replies.

Start free — no card See the full dataset